Here are 10 things that will be helpful to consider prior to our conversation:
CLOSE (x)
Mongo is committed to helping you find predictable, repeatable online success. We also want you to feel comfortable as you engage with discussions around marketing terminology and related topics. We’ve thrown together a list that breaks down some of the benefits of efficient, data-driven digital efforts. Mongo is here to help, so if you have any questions about anything covered in this breakdown or on our site, feel free to contact us. Call us at (518) 705-8581 or email hello@mongo.digital.
Who
Who is browsing your site right now?
Mongo will set up Google Analytics on your website. Analytics allows you to see who is frequenting your site and what they are interested in. You’ll have the ability to segment people into groups that are highly likely to convert and become customers. As you gain more data, your insights will grow and you’ll begin to understand who your ideal online customer is. You can implement remarketing campaigns to help nudge would-be customers into converting, or promote a product that only users who have been on your site in the past can see.
What
What page are they on? What are they interacting with?
Once you are collecting data related to how people interact with your website, you’ll know which pages, products, and information is being interacted with. Track key events like signing up for a newsletter, adding a product to cart, or even what percentage of the page a user has scrolled through. Use these data points to optimize the user experience and stop losing customers due to poor site layout and irrelevant content. Remove your guesswork and provide an exceptional online experience.
When
When do people interact with your digital properties? When is the best time to be running online advertisements?
If you’re running paid ads 24/7, you’re wasting your money. So when is a good time to run ads? You’ll have the ability to make informed decisions about when to run ads based on real user data. Once you’ve narrowed down the best time to run ads, you can shift your focus to optimizing factors like ad copy, offers, and targeting; all of which is now within your reach because you’ve taken control of your data.
Where
Where is the best place for people to find you online? Where will the next 1,000 customers come from?
‘Where should I advertise’ is a fair question, and one we often hear. While there is no simple answer, you might have guessed that it has to do with data. Google Analytics unveil metrics around platforms that simply won’t be provided within apps like Facebook, Instagram, LinkedIn, or Twitter. If someone sees your ad or post, and then navigates to your site, they’ll be added to a pool of users that can capture data related to age, gender, interests, time on site, conversion completed, geographical location, number of pages browsed, and then tie these numbers to the platform that sent them to your site. You’ll begin to understand which platforms send you the best traffic, helping you make once tricky decisions around where to advertise and how much to spend.
Why
Why should someone care about your brand? Why are you in their feed?
While most brands have plenty of zeal related to advertising, their messaging simply isn’t relevant (at least to the people seeing it). Whether it’s search advertising or posts on Instagram, whatever you’re putting out there needs to match your potential customer’s intent. If there is any disconnect, you introduce friction into the interaction and you’ve already lost. The remedy to tone deaf messaging is knowing your audience, and now you’ve got powerful data to inform your copy, images, and strategy. Rather than creating a campaign in a vacuum of good intention, lead with the products or services that receive the most interest on your website. There’s now a 24/7/365 survey running on your site and you can view how actual customers are interacting with your brand.
We hope this article was helpful. Thanks for considering Mongo!
CLOSE (x)
Helping brands succeed online is the reason we exist. You don't need to settle for good enough, because we won't stop until it's great. We love sharing client success stories!
“One of a kind service. We've had an amazing experience with Mongo. Nate is one of those rare people: experienced, buttoned up, and can make difficult concepts easily comprehensible to mere mortals. Looking forward to a long working relationship with Mongo. If you want to pull back the curtain, and see what's really running the web, Mongo is it.”
Sean McAllen
Partner
Destro
“Just had my initial consult with Nate at Mongo and he was so much fun to talk with! You can’t beat his enthusiasm and passion in helping you understand all that there is to offer for your business in this digital age! Looking forward to our next meeting!”
Christie Roth
Marketing Director
Saratoga Sports Massage
"Nate is professional, patient, and super knowledgeable. We thoroughly enjoyed working with him and plan to work with him in the future as well.”
Ruben Ruckman
Designer
RAD Furniture
"Nate and the team at Mongo played an integral part in setting up multiple digital campaigns and clients for success. Nate’s knowledge of the digital landscape is immeasurable, always willing to tackle challenges head on. In terms of analytics and tracking, we were able to over-deliver across key KPIs by utilizing the implementation of backend tracking, audience segmentation, and optimization strategies set in place by Nate. Our team will continue to utilize Mongo on future projects.”
John Osborne
Director, Accounts & Media
Something Massive
"Nate is very knowledgeable and was extremely accommodating to my requests. On top of that, I appreciate his patience and responsiveness.”
Patty Lin
Creator
Fishbowl Studios
We've put together a collection of resources to help you take control of your digital efforts and see predictable, repeatable success online.
Here are 10 things that will be helpful to consider prior to our conversation:
CLOSE
Mongo is committed to helping you find predictable, repeatable online success. We also want you to feel comfortable as you engage with discussions around marketing terminology and related topics. We’ve thrown together a list that breaks down some of the benefits of efficient, data-driven digital efforts. Mongo is here to help, so if you have any questions about anything covered in this breakdown or on our site, feel free to contact us. Call us at (518) 705-8581 or email hello@mongo.digital.
Who
Who is browsing your site right now?
Mongo will set up Google Analytics on your website. Analytics allows you to see who is frequenting your site and what they are interested in. You’ll have the ability to segment people into groups that are highly likely to convert and become customers. As you gain more data, your insights will grow and you’ll begin to understand who your ideal online customer is. You can implement remarketing campaigns to help nudge would-be customers into converting, or promote a product that only users who have been on your site in the past can see.
What
What page are they on? What are they interacting with?
Once you are collecting data related to how people interact with your website, you’ll know which pages, products, and information is being interacted with. Track key events like signing up for a newsletter, adding a product to cart, or even what percentage of the page a user has scrolled through. Use these data points to optimize the user experience and stop losing customers due to poor site layout and irrelevant content. Remove your guesswork and provide an exceptional online experience.
When
When do people interact with your digital properties? When is the best time to be running online advertisements?
If you’re running paid ads 24/7, you’re wasting your money. So when is a good time to run ads? You’ll have the ability to make informed decisions about when to run ads based on real user data. Once you’ve narrowed down the best time to run ads, you can shift your focus to optimizing factors like ad copy, offers, and targeting; all of which is now within your reach because you’ve taken control of your data.
Where
Where is the best place for people to find you online? Where will the next 1,000 customers come from?
‘Where should I advertise’ is a fair question, and one we often hear. While there is no simple answer, you might have guessed that it has to do with data. Google Analytics unveil metrics around platforms that simply won’t be provided within apps like Facebook, Instagram, LinkedIn, or Twitter. If someone sees your ad or post, and then navigates to your site, they’ll be added to a pool of users that can capture data related to age, gender, interests, time on site, conversion completed, geographical location, number of pages browsed, and then tie these numbers to the platform that sent them to your site. You’ll begin to understand which platforms send you the best traffic, helping you make once tricky decisions around where to advertise and how much to spend.
Why
Why should someone care about your brand? Why are you in their feed?
While most brands have plenty of zeal related to advertising, their messaging simply isn’t relevant (at least to the people seeing it). Whether it’s search advertising or posts on Instagram, whatever you’re putting out there needs to match your potential customer’s intent. If there is any disconnect, you introduce friction into the interaction and you’ve already lost. The remedy to tone deaf messaging is knowing your audience, and now you’ve got powerful data to inform your copy, images, and strategy. Rather than creating a campaign in a vacuum of good intention, lead with the products or services that receive the most interest on your website. There’s now a 24/7/365 survey running on your site and you can view how actual customers are interacting with your brand.
We hope this article was helpful. Thanks for considering Mongo!
CLOSE
Helping brands succeed online is the reason we exist. While others might settle for good enough, we won't stop until it's great.
We love sharing client success stories!
Sean McAllen
Partner
DESTRO
“One of a kind service. We've had an amazing experience with Mongo. Nate is one of those rare people: experienced, buttoned up, and can make difficult concepts easily comprehensible to mere mortals. Looking forward to a long working relationship with Mongo. If you want to pull back the curtain, and see what's really running the web, Mongo is it.”
Christie Roth
Marketing Director
Saratoga Sports Massage
“Just had my initial consult with Nate at Mongo and he was so much fun to talk with! You can’t beat his enthusiasm and passion in helping you understand all that there is to offer for your business in this digital age! Looking forward to our next meeting!”
John Osborne
Director, Accounts & Media
Something Massive
"Nate and the team at Mongo played an integral part in setting up multiple digital campaigns and clients for success. Nate’s knowledge of the digital landscape is immeasurable, always willing to tackle challenges head on. In terms of analytics and tracking, we were able to over-deliver across key KPIs by utilizing the implementation of backend tracking, audience segmentation, and optimization strategies set in place by Nate. Our team will continue to utilize Mongo on future projects.”
Ruben Ruckman
Designe
RAD Furniture
"Nate is professional, patient, and super knowledgeable. We thoroughly enjoyed working with him and plan to work with him in the future as well..”
Patty Lin
Creator
Fishbowl Studios
"Nate is very knowledgeable and was extremely accommodating to my requests. On top of that, I appreciate his patience and responsiveness.”